Chiefmartec.com has updated their annual Marketing Technology Landscape. The new design makes it easier to find companies. It’s broken down into the categories of Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management. If you plan to implement a new marketing platform, be sure to review the updated landscape for potential vendors to include in your RFP process.
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn’t upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well at least now we finally have support from Microsoft. As of today, Microsoft will only support IE 10 and Edge for its consumer-base. It’s about time.
Hmm, I wonder if Edge will topple Chrome from the throne.
Learn more about the transition at Microsoft
Rolanda Gregory ©2016
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At this point last year, this is how the full Marketing Technology landscape looked. There were lots of newcomers. If you’re working on your organization’s Marketing Technology roadmap, be sure to review this invaluable tool.
I wonder what 2016 has in store…
View and/or download the full image: 2015 Marketing Technology Landscape