Oldie But Goodie Referral programs are not new and are often neglected. They lack the novelty of a new ad platform or the adrenaline of a viral campaign, but the data is difficult to argue with. Over 89% of consumers trust word-of-mouth referrals more than any form of advertising. Organizations with formal referral programs see … Continue reading Customer Acquisition Strategies
Rolanda Gregory has been selected as the new Chief Marketing Officer at the Houston Symphony. In her new role, Gregory will oversee the Houston Symphony’s marketing, patron services, and communications teams, guiding brand strategy and supporting approximately $13 million in annual ticket sales. Her responsibilities will span public relations, patron services, advertising, social media, front-of-house, … Continue reading Houston Symphony Selects Rolanda Gregory as New Chief Marketing Officer
Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
