Both use algorithms to change prices, but only one asks what will you personally pay. The Core Distinction Dynamic pricing asks what a hotel room, seat, or case of water is worth right now, given supply, demand and inventory. The answer is the same for everyone standing in the same conditions at the same moment. … Continue reading Breaking Down Surveillance and Dynamic Pricing
Oldie But Goodie Referral programs are not new and are often neglected. They lack the novelty of a new ad platform or the adrenaline of a viral campaign, but the data is difficult to argue with. Over 89% of consumers trust word-of-mouth referrals more than any form of advertising. Organizations with formal referral programs see … Continue reading Customer Acquisition Strategies
Rolanda Gregory has been selected as the new Chief Marketing Officer at the Houston Symphony. In her new role, Gregory will oversee the Houston Symphony’s marketing, patron services, and communications teams, guiding brand strategy and supporting approximately $13 million in annual ticket sales. Her responsibilities will span public relations, patron services, advertising, social media, front-of-house, … Continue reading Houston Symphony Selects Rolanda Gregory as New Chief Marketing Officer
