I’ve often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk. While they contain useful information, they’re often left behind.
I’ve forgotten to carry them when attending important vendor meetings, or when interviewing a potential new hire. I realize at those moments that I’ve just made a business faux pas. Although one that’s glanced over by almost everyone as I’m also seldom alone in forgetting to carry them.
Once upon a time, business cards were critical in making first impressions, establishing methods of communication, and demonstrating that you are a professional.
Today, they have been somewhat displaced by smartphones that allow us to enter our contact information directly, and sites such as LinkedIn.
In today’s world, I do believe that business cards can continue to be an effective marketing tool for entrepreneurs and executives as it’s a piece of yourself and your brand that can be left behind as a reminder. This is amplified when time is of the essence, phone batteries are low, or you want to be sure your email address doesn’t get misspelled.
For me, this serves as a reminder to keep them at the ready.
Rolanda Gregory ©2016
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