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Rolanda Gregory

Marketing & eCommerce Executive

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Organizations

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University of South Florida
Digital Marketing Steering Committee Member

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Memphis Chapter
Founding Member
Executive Board Member, Vice President

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Project Management Institute
Project Management Professional, PMP

Confirm Here: PMI Certification Registry

Sitecore DMS

Sitecore Digital Marketing System Certified
Learn more at Sitecore

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Recent Posts

  • Marketing in the Metaverse
  • Channel Planning
  • Cookies, Privacy & User Data
  • Performance Marketing: Optimizing ad spend to achieve campaign goals
  • Grizzlies See Growth Opportunities Via In-House Media, Three-Mode App

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Categories

  • Digital Marketing
  • DRTV
  • eCommerce
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  • Marketing Technology
  • metaverse
  • Mobile
  • Online Reputation Management
  • Personal Branding
  • Privacy
  • Social Media
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  • Telecom
  • Traditional Marketing

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Rolanda Gregory ©2016-2022 All Rights Reserved.

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Performance Marketing: Optimizing Ad Spend to Achieve Campaign Goals

Performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization on several performance marketing channels — search engines, social media, embedded web content, CTV, videos, and more. Read more →

Cookies, Privacy & User Data

Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Read more →

Marketing in the Metaverse

To stay ahead of the competition, it's crucial to know what your potential audience is doing in the metaverse. This means studying the type of experiences other businesses are offering and how they're interacting with customers. Read more →

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