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Rolanda Gregory

Revenue & Growth Executive

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Brands I’ve Worked With

 

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Breaking Down Surveillance and Dynamic Pricing

Both use algorithms to change prices, but only one asks what will you personally pay. Dynamic pricing asks what a hotel room, seat, or case of water is worth right now, given supply, demand and inventory. The answer is the same for everyone standing in the same conditions at the same moment. Read more →

Customer Acquisition Strategies

Dark Social is the channel that we as marketers cannot measure. As much as 80% of content sharing happens through private channels – texts, DMs, group chats, forwarded emails – that never show up in analytics.A friend sending your link to a colleague, a founder dropping your product into a Slack group, or a happy Read more →

Impact of Artificial Intelligence on Marketing

AI has revolutionized the landscape of marketing and advertising, reshaping strategies and redefining how brands engage with consumers. From predictive analytics to personalized customer experiences, AI-powered tools are driving efficiency, creativity, and effectiveness in marketing campaigns. Read more →

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