Rolanda Gregory

Marketing & eCommerce Executive

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What can I do about negative online publicity?

It’s frustrating. Sometimes warranted, but still painful. A great learning opportunity. If it’s untrue, it’s slander – and thus legal options are available. Read more →

Optimizing Your Website

If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. Read more →

Building Your Social Media Strategy

As an organization focused on either B2C or B2B, it’s important to determine what your Social Media strategy should be.
Read more →

Twitter: The_Rolanda

Rolanda Gregory

Marketing & eCommerce Executive

Digital Strategist.

Marketing Operations Mastermind.

Brand Evangelist.

Marketing Technology Enthusiast.

Project Management Professional.

Process Czar.

Transformation Catalyst.