Rolanda Gregory

Marketing & eCommerce Executive

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Performance Marketing: Optimizing Ad Spend to Achieve Campaign Goals

Performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization on several performance marketing channels — search engines, social media, embedded web content, CTV, videos, and more. Read more →

Cookies, Privacy & User Data

Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Read more →

Channel Planning

Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Read more →

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Rolanda Gregory

Marketing & eCommerce Executive

Brand Evangelist.

Marketing Operations Mastermind.

Digital Strategist.

Marketing Technology Enthusiast.

Transformation Catalyst.

Project Management Professional.

Process Czar.