Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
The debate over banning TikTok in the United States has been a hot topic of political and social discourse. Advocates of a ban cite national security concerns due to the app’s connection to the Chinese company ByteDance, while opponents argue that such a move would stifle free speech and set a dangerous precedent. Beyond the … Continue reading TikTok Ban Repercussions
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
I really like that Instagram has launched their live streaming video feature. For users it provides a great opportunity to live stream without the worry of the video living forever. However for marketers, it will be difficult to capitalize on these moments unless ad placement is included directly in the broadcast itself. In any regards, … Continue reading Instagram Stories
The issues continue to pile on at Facebook. A system glitch was reported today that causes some members' posts and pictures to be reposted on their timeline. Keep a watchful eye on your account, especially if there are certain posts and images you don't want reappearing. Hopefully a fix will be in place soon.
It shouldn't surprise anyone that Facebook is still discovering and fixing issues with its metrics algorithm. When the majority of your revenue is comprised of selling advertising, it's key that your customers trust the product in which they're investing. We all understand that Facebook has worked hard to monetize a difficult product, especially as we … Continue reading The Ever So Dependable Facebook Metrics
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
As an organization focused on either B2C or B2B, it's important to determine what your Social Media strategy should be. While we all know it's important for businesses to be on social media, it's equally vital to first understand what you're trying to solve for. Do you have a need to respond to customer issues … Continue reading Building Your Social Media Strategy
Major changes in leadership at Twitter indicates that the company has major challenges with its business model. Trying to stay relevant to its target demographic and competitive with other Social Media platforms is a huge undertaking. Let's just hope for Twitter's sake that its users don't depart as quickly as its top brass. Read more … Continue reading Twitter Departures
You've gotta love T-Mobile's spirit in going after Verizon. It's hilarious and keeps the telecom wars interesting. Good job T-Mobile Marketers! Verizon's Earning Call is Thu, 1/21 at 8:30 AM ET / 5:30 AM PT. Visit Verizon here to listen in and play T-Mobile's Drinking Game.
Good stuff from Wael Ghonim about the use of social media for obtaining social and political justice.
As a politician, athlete, celebrity, executive or entrepreneur it may be obvious that developing a personal brand is essential. What may not seem as apparent is that everyone should give thought as to what their personal brand is. Branding is all about perception. If you place a negative perception about yourself, product or service into … Continue reading Why Do I Need a Personal Brand?
You’ve probably heard of Applebee’s blunder on social media. A pastor wrote on a receipt that he shouldn’t have to give an Applebee’s waitress 18 percent when he only gives God 10 percent. An image ended up going viral that led to Applebee’s social media representative writing a defensive comment in reply to it. Applebee’s … Continue reading Damage Control – What to Do When a Social Media Problem Occurs
It’s frustrating. Sometimes warranted, but still painful. A great learning opportunity. If it’s untrue, it’s slander – and thus legal options are available. Cleaning up negative publicity can feel as fleeting as trying to obtain an 850 credit score after a bankruptcy and foreclosure. Step one is realizing negative content has been posted about you. … Continue reading What can I do about negative online publicity?
Have you ever had a conversation with someone or even a group of people, and later thought – you know, I wish I hadn’t told them that. Well, that same experience happens with social media. While it’s normal to want to share details of your life with others, it’s important to actively remind yourself to … Continue reading Oversharing Online – How much is too much?
Social media is one of the most affordable and effective methods of marketing available today. Zappos, Ford Motor Company, and Burger King are just some of the many companies that use it. What’s great about social media is that you don’t have to be the owner of a huge company to use it. No matter … Continue reading Marketing Across Multiple Social Media Platforms
Rolanda Gregory 