As a politician, athlete, celebrity, executive or entrepreneur it may be obvious that developing a personal brand is essential. What may not seem as apparent is that everyone should give thought as to what their personal brand is. Branding is all about perception. If you place a negative perception about yourself, product or service into … Continue reading Why Do I Need a Personal Brand?
Tag: Online Reputation Management
Damage Control – What to Do When a Social Media Problem Occurs
You’ve probably heard of Applebee’s blunder on social media. A pastor wrote on a receipt that he shouldn’t have to give an Applebee’s waitress 18 percent when he only gives God 10 percent. An image ended up going viral that led to Applebee’s social media representative writing a defensive comment in reply to it. Applebee’s … Continue reading Damage Control – What to Do When a Social Media Problem Occurs
What can I do about negative online publicity?
It’s frustrating. Sometimes warranted, but still painful. A great learning opportunity. If it’s untrue, it’s slander – and thus legal options are available. Cleaning up negative publicity can feel as fleeting as trying to obtain an 850 credit score after a bankruptcy and foreclosure. Step one is realizing negative content has been posted about you. … Continue reading What can I do about negative online publicity?
Oversharing Online – How much is too much?
Have you ever had a conversation with someone or even a group of people, and later thought – you know, I wish I hadn’t told them that. Well, that same experience happens with social media. While it’s normal to want to share details of your life with others, it’s important to actively remind yourself to … Continue reading Oversharing Online – How much is too much?
Rolanda Gregory 