I've often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk. While they contain useful information, they're often left behind. I've forgotten to carry them when attending important vendor meetings, or when interviewing a … Continue reading Role of the Business Card in the Digital Age
Category: Personal Branding
Why Do I Need a Personal Brand?
As a politician, athlete, celebrity, executive or entrepreneur it may be obvious that developing a personal brand is essential. What may not seem as apparent is that everyone should give thought as to what their personal brand is. Branding is all about perception. If you place a negative perception about yourself, product or service into … Continue reading Why Do I Need a Personal Brand?
What can I do about negative online publicity?
It’s frustrating. Sometimes warranted, but still painful. A great learning opportunity. If it’s untrue, it’s slander – and thus legal options are available. Cleaning up negative publicity can feel as fleeting as trying to obtain an 850 credit score after a bankruptcy and foreclosure. Step one is realizing negative content has been posted about you. … Continue reading What can I do about negative online publicity?
Rolanda Gregory 