Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
Month: January 2016
Twitter Departures
Major changes in leadership at Twitter indicates that the company has major challenges with its business model. Trying to stay relevant to its target demographic and competitive with other Social Media platforms is a huge undertaking. Let's just hope for Twitter's sake that its users don't depart as quickly as its top brass. Read more … Continue reading Twitter Departures
T-Mobile Creates Verizon Drinking Game
You've gotta love T-Mobile's spirit in going after Verizon. It's hilarious and keeps the telecom wars interesting. Good job T-Mobile Marketers! Verizon's Earning Call is Thu, 1/21 at 8:30 AM ET / 5:30 AM PT. Visit Verizon here to listen in and play T-Mobile's Drinking Game.
How Social Unrest Impacts Social Media
Good stuff from Wael Ghonim about the use of social media for obtaining social and political justice.
No More IE
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn't upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well … Continue reading No More IE
Using Data to Make a Hit TV Show
Sebastian Wernicke's TED Talk on 'How to use data to make a hit TV show'. Very good for understanding the importance of data in making strategic decisions - easily transitions to other industries.
Is Display Advertising Dead?
I've often heard Marketers mention that they're unable to optimize their display campaigns to perform as well as their Paid Search campaigns. This has led some of those Marketers to believe that their banner ads are ineffective. While this could be true, they may be jumping to conclusions without having all of the pertinent data. … Continue reading Is Display Advertising Dead?
Reality of the Open Office Work Environment
https://youtu.be/pQWNYm5TKig Many TV commercials are a miss, but for anyone who has ever worked in an open office work environment - FedEx's Open Floor Plan rings true. I'm sure the introverts are loving FedEx for this piece.
Career Moves and the 2016 Election
If your New Year's resolution is to make a career change, especially outside of your current organization, ensure that you thoroughly do your homework. It may not be your resume, skills or who you know that can impact your chances of landing your next gig - instead it may be how you vote and donate … Continue reading Career Moves and the 2016 Election
Optimization Testing vs Diminishing Returns
The benefits of continuous improvement and optimization of web and mobile presences are a given. Optimization testing provides Marketers with concrete evidence that the changes implemented are either valid or yielding a negative conversion rate. Marketers are under extreme pressure to increase RPS (revenue per sale) and CR (conversion rate), while also decreasing cart abandonment … Continue reading Optimization Testing vs Diminishing Returns
Knowing Your Audience
When it comes to marketing, knowing your target audience is key. Sophisticated organizations understand that there is no one size fits all when it comes to advertising. Therefore these organizations utilize targeting, segmentation, look-alike models, and personalization to ensure that the content of their marketing campaigns speaks directly to the intended audience. Historically, the financial … Continue reading Knowing Your Audience
Marketing Technology Landscape 2015
At this point last year, this is how the full Marketing Technology landscape looked. There were lots of newcomers. If you're working on your organization's Marketing Technology roadmap, be sure to review this invaluable tool. I wonder what 2016 has in store... View and/or download the full image: 2015 Marketing Technology Landscape
Why Do I Need a Personal Brand?
As a politician, athlete, celebrity, executive or entrepreneur it may be obvious that developing a personal brand is essential. What may not seem as apparent is that everyone should give thought as to what their personal brand is. Branding is all about perception. If you place a negative perception about yourself, product or service into … Continue reading Why Do I Need a Personal Brand?
Damage Control – What to Do When a Social Media Problem Occurs
You’ve probably heard of Applebee’s blunder on social media. A pastor wrote on a receipt that he shouldn’t have to give an Applebee’s waitress 18 percent when he only gives God 10 percent. An image ended up going viral that led to Applebee’s social media representative writing a defensive comment in reply to it. Applebee’s … Continue reading Damage Control – What to Do When a Social Media Problem Occurs
Beating FSU and Ending Season 13-1
Go Coogs! Congrats on the 38 - 24 W against Florida State University.
Probability of Conversion
Of course this makes it easier to convert consumers to paying customers.
What can I do about negative online publicity?
It’s frustrating. Sometimes warranted, but still painful. A great learning opportunity. If it’s untrue, it’s slander – and thus legal options are available. Cleaning up negative publicity can feel as fleeting as trying to obtain an 850 credit score after a bankruptcy and foreclosure. Step one is realizing negative content has been posted about you. … Continue reading What can I do about negative online publicity?
Oversharing Online – How much is too much?
Have you ever had a conversation with someone or even a group of people, and later thought – you know, I wish I hadn’t told them that. Well, that same experience happens with social media. While it’s normal to want to share details of your life with others, it’s important to actively remind yourself to … Continue reading Oversharing Online – How much is too much?
Marketing Across Multiple Social Media Platforms
Social media is one of the most affordable and effective methods of marketing available today. Zappos, Ford Motor Company, and Burger King are just some of the many companies that use it. What’s great about social media is that you don’t have to be the owner of a huge company to use it. No matter … Continue reading Marketing Across Multiple Social Media Platforms
Rolanda Gregory 