As marketing continues to evolve at a rapid pace, 2025 now brings with it a new set of challenges that require innovative thinking and adaptability. From technological advancements to shifting consumer expectations, marketers must navigate a complex landscape to stay competitive. Below, we explore the most significant hurdles the industry is facing this year. 1. … Continue reading The Biggest Challenges Facing Marketers in 2025
Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Furthermore, for data collection, … Continue reading Cookies, Privacy & User Data
With the Internet of Things quickly taking over, the concerns of privacy advocates are stronger and more relevant than ever. Many tech companies and startups are developing new products that skirt the gray line between convenience and privacy violations. With the government slow to catch up on these matters it'll be left to consumers to … Continue reading Not In My House
If your New Year's resolution is to make a career change, especially outside of your current organization, ensure that you thoroughly do your homework. It may not be your resume, skills or who you know that can impact your chances of landing your next gig - instead it may be how you vote and donate … Continue reading Career Moves and the 2016 Election
Have you ever had a conversation with someone or even a group of people, and later thought – you know, I wish I hadn’t told them that. Well, that same experience happens with social media. While it’s normal to want to share details of your life with others, it’s important to actively remind yourself to … Continue reading Oversharing Online – How much is too much?
Rolanda Gregory 