If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. 2 Main Reasons for Implementing an Optimization Testing Platform: Allows you … Continue reading Acquiring a New Testing Platform
Tag: Optimization Testing
Optimization Testing vs Diminishing Returns
The benefits of continuous improvement and optimization of web and mobile presences are a given. Optimization testing provides Marketers with concrete evidence that the changes implemented are either valid or yielding a negative conversion rate. Marketers are under extreme pressure to increase RPS (revenue per sale) and CR (conversion rate), while also decreasing cart abandonment … Continue reading Optimization Testing vs Diminishing Returns
Rolanda Gregory 