Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
When internet and computing technologies first emerged, all interactions were mainly text-based (usernames, messages, email addresses, etc.). Then they became more media-based (livestreams, photos, videos, etc.). The next elevation of user experience and the user interface is 3D. Typically, a 3D version of the Internet and computing is known as the metaverse. Why should businesses … Continue reading Marketing in the Metaverse
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Furthermore, for data collection, … Continue reading Cookies, Privacy & User Data
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn't upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well … Continue reading No More IE
https://youtu.be/pQWNYm5TKig Many TV commercials are a miss, but for anyone who has ever worked in an open office work environment - FedEx's Open Floor Plan rings true. I'm sure the introverts are loving FedEx for this piece.
Of course this makes it easier to convert consumers to paying customers.
Social media is one of the most affordable and effective methods of marketing available today. Zappos, Ford Motor Company, and Burger King are just some of the many companies that use it. What’s great about social media is that you don’t have to be the owner of a huge company to use it. No matter … Continue reading Marketing Across Multiple Social Media Platforms
Rolanda Gregory 