Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Rolanda Gregory 