As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
As marketing continues to evolve at a rapid pace, 2025 now brings with it a new set of challenges that require innovative thinking and adaptability. From technological advancements to shifting consumer expectations, marketers must navigate a complex landscape to stay competitive. Below, we explore the most significant hurdles the industry is facing this year. 1. … Continue reading The Biggest Challenges Facing Marketers in 2025
When internet and computing technologies first emerged, all interactions were mainly text-based (usernames, messages, email addresses, etc.). Then they became more media-based (livestreams, photos, videos, etc.). The next elevation of user experience and the user interface is 3D. Typically, a 3D version of the Internet and computing is known as the metaverse. Why should businesses … Continue reading Marketing in the Metaverse
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Furthermore, for data collection, … Continue reading Cookies, Privacy & User Data
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. 2 Main Reasons for Implementing an Optimization Testing Platform: Allows you … Continue reading Acquiring a New Testing Platform
Chiefmartec.com has updated their annual Marketing Technology Landscape. The new design makes it easier to find companies. It's broken down into the categories of Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management. If you plan to implement a new marketing platform, be sure to review the updated landscape … Continue reading Marketing Technology Landscape 2016
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
I've often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk. While they contain useful information, they're often left behind. I've forgotten to carry them when attending important vendor meetings, or when interviewing a … Continue reading Role of the Business Card in the Digital Age
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
Major changes in leadership at Twitter indicates that the company has major challenges with its business model. Trying to stay relevant to its target demographic and competitive with other Social Media platforms is a huge undertaking. Let's just hope for Twitter's sake that its users don't depart as quickly as its top brass. Read more … Continue reading Twitter Departures
You've gotta love T-Mobile's spirit in going after Verizon. It's hilarious and keeps the telecom wars interesting. Good job T-Mobile Marketers! Verizon's Earning Call is Thu, 1/21 at 8:30 AM ET / 5:30 AM PT. Visit Verizon here to listen in and play T-Mobile's Drinking Game.
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn't upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well … Continue reading No More IE
I've often heard Marketers mention that they're unable to optimize their display campaigns to perform as well as their Paid Search campaigns. This has led some of those Marketers to believe that their banner ads are ineffective. While this could be true, they may be jumping to conclusions without having all of the pertinent data. … Continue reading Is Display Advertising Dead?
The benefits of continuous improvement and optimization of web and mobile presences are a given. Optimization testing provides Marketers with concrete evidence that the changes implemented are either valid or yielding a negative conversion rate. Marketers are under extreme pressure to increase RPS (revenue per sale) and CR (conversion rate), while also decreasing cart abandonment … Continue reading Optimization Testing vs Diminishing Returns
At this point last year, this is how the full Marketing Technology landscape looked. There were lots of newcomers. If you're working on your organization's Marketing Technology roadmap, be sure to review this invaluable tool. I wonder what 2016 has in store... View and/or download the full image: 2015 Marketing Technology Landscape
As a politician, athlete, celebrity, executive or entrepreneur it may be obvious that developing a personal brand is essential. What may not seem as apparent is that everyone should give thought as to what their personal brand is. Branding is all about perception. If you place a negative perception about yourself, product or service into … Continue reading Why Do I Need a Personal Brand?
You’ve probably heard of Applebee’s blunder on social media. A pastor wrote on a receipt that he shouldn’t have to give an Applebee’s waitress 18 percent when he only gives God 10 percent. An image ended up going viral that led to Applebee’s social media representative writing a defensive comment in reply to it. Applebee’s … Continue reading Damage Control – What to Do When a Social Media Problem Occurs
Of course this makes it easier to convert consumers to paying customers.
Social media is one of the most affordable and effective methods of marketing available today. Zappos, Ford Motor Company, and Burger King are just some of the many companies that use it. What’s great about social media is that you don’t have to be the owner of a huge company to use it. No matter … Continue reading Marketing Across Multiple Social Media Platforms
Rolanda Gregory 