Top Performing Advertising Campaigns thru July 2025

1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide  Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions  Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy  This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025

Optimization Testing vs Diminishing Returns

The benefits of continuous improvement and optimization of web and mobile presences are a given.  Optimization testing provides Marketers with concrete evidence that the changes implemented are either valid or yielding a negative conversion rate.  Marketers are under extreme pressure to increase RPS (revenue per sale) and CR (conversion rate), while also decreasing cart abandonment … Continue reading Optimization Testing vs Diminishing Returns