If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. 2 Main Reasons for Implementing an Optimization Testing Platform: Allows you … Continue reading Acquiring a New Testing Platform
Tag: Conversion
Omni-Channel Campaigns…Connecting the Dots
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
Probability of Conversion
Of course this makes it easier to convert consumers to paying customers.
Rolanda Gregory 