Both use algorithms to change prices, but only one asks what will you personally pay. The Core Distinction Dynamic pricing asks what a hotel room, seat, or case of water is worth right now, given supply, demand and inventory. The answer is the same for everyone standing in the same conditions at the same moment. … Continue reading Breaking Down Surveillance and Dynamic Pricing
Oldie But Goodie Referral programs are not new and are often neglected. They lack the novelty of a new ad platform or the adrenaline of a viral campaign, but the data is difficult to argue with. Over 89% of consumers trust word-of-mouth referrals more than any form of advertising. Organizations with formal referral programs see … Continue reading Customer Acquisition Strategies
Rolanda Gregory has been selected as the new Chief Marketing Officer at the Houston Symphony. In her new role, Gregory will oversee the Houston Symphony’s marketing, patron services, and communications teams, guiding brand strategy and supporting approximately $13 million in annual ticket sales. Her responsibilities will span public relations, patron services, advertising, social media, front-of-house, … Continue reading Houston Symphony Selects Rolanda Gregory as New Chief Marketing Officer
Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
When it comes to marketing, knowing your target audience is key. Sophisticated organizations understand that there is no one size fits all when it comes to advertising. Therefore these organizations utilize targeting, segmentation, look-alike models, and personalization to ensure that the content of their marketing campaigns speaks directly to the intended audience. Historically, the financial … Continue reading Knowing Your Audience
