My role included setting social media strategy and providing direction on optimizing campaigns and posts.
Project Type: Social Media
Grizzlies Single Game Ticket Ads
Objective: To promote each individual game in an effort to increase online ticket sales. My Actions: • Led advertising strategy for each individual game, this included budget and selection of marketing channels. Results:• Over a two-season span, increased single game revenue attributable to digital ads by 51%.• Tickets sold varied by game as strength of … Continue reading Grizzlies Single Game Ticket Ads