Development of printed take-home program that was placed in patrons cars at the conclusion of our annual Gala event. My role included outlining the brochure, determining content to include, working with graphic designers and approving the final asset. Bravo Gala Take Home Program
Project Type: Communications
Grizzlies Email Marketing
My role in marketing is to lead the direction on design and content inclusion, providing the final approval before emails are distributed. More BTS for the NBA Bubble GCM eNews - Sports Betting is Live in TN MVP Holiday Photoshoot Reminder
FedExForum COVID Communications
Provided direction and oversight of COVID communications assets to patrons. FedExForum Press Release regarding safety policies FedExForum Announces Policy Changes For Patrons final FedExForum Reopening Email alerting fans of new procedures MVP FEF Reopening 11-13-21
Memphis Grizzlies 3-in-1 Mobile App
Challenge: Design and implement a mobile app that contains our 3 primary brands and creates a 365-day engagement touchpoint. My Actions: • Conducted RFP of potential mobile app vendors. Created selection committee to evaluate vendors. Made the final determination on which vendor best met our needs. • Collaborated on user experience, usability, design and content … Continue reading Memphis Grizzlies 3-in-1 Mobile App