Issue:The main logo and name of the AT&T Performing Arts Center is lengthy which does not work well with small assets. My Actions:• Upon the start of my tenure, I noticed this issue and initiated a project to develop a new shorter version of our logo.• I concepted ideas with the graphic designers, giving my … Continue reading AT&T PAC Brand Icon Reveal

Led the Brand & Creative team in concepting creative and messaging for the new season.

Purpose: To transition away from a standard posting of the new season's schedule to a more creative fan experience My Role: I challenged the team to brainstorm ideas on how to announce the schedule. I also approved the final mix-tape design. Click to play video: Click to play video

Directed integration of the campaign with MangoMOBILE's propriety shortcode marketing platform and managed campaign mobile messaging implementation. Type of Entry:Use of MediaCategory:Best Use of Other Digital Media including mobile devicesTitle:GOSSIP GIRLAdvertiser/Client:THE CW NETWORKProduct/Service:TELEVISION PROGRAMMEEntrant Company:OMD New York, USAAdvertising Agency:RINGLEADER DIGITAL New York, USA2nd Advertising Agency:MANGO MOBILE New York, USAMedia Agency:OMD New York, USA Creative Credits … Continue reading Gossip Girl

Agency-side experience includes working with creative team to develop brand aspects and style guide for Diet Coke's 25th Anniversary celebration. Diet Coke 25th_Styleguide