Challenge:Decide on and announce the new season of Broadway shows My Actions:  Partnered with VP of Programming to finalize the selection of shows for the upcoming season. This entailed determining how each show performed in like-markets as well as determining the probability of hitting sales projections in the DFW market. Created the marketing plans (1) … Continue reading Broadway Season Announcement Commercial

I led the the advertising campaign direction for our Black Friday and Cyber Monday promotions. Year over year results indicate that additional incentives play a significant role in moving ticket sales, as does the appeal of the shows to patrons. BF-CM 2024 Campaign Recap

Challenge: Determine how to increase beverage purchases during shows. My Actions: • I worked with our F&B vendor to determine their level of interest in a video series titled ‘Mix It Up’ where they would lend us a camera-friendly bartender to help create the drink recipes and video. • I conducted meetings with our Development … Continue reading Drink Special Promotion

Challenge: Build brand awareness of a new experience we were piloting in which only one person in the organization had witnessed the experience live and which the set and dome arrived the day prior to opening day. My Actions: • Due to this unique experience, and our inability to truly advertise the concept in advance … Continue reading On-location TV Promotion of a New Concept ‘Hubblo’

Objective: To encourage fans to tune-in to watch and engage with away games.My Actions: • Lead advertising strategy for each individual game, this included budget and selection of marketing channels. 

Objective: To promote ticket packages in an effort to increase sales. My Actions: • Created marketing strategy for promoting the game packs. This included determining budget, collaborating on pricing, selection of marketing channels, and leading brand and creative.  Results:• Mini-Plans and FlexPacks have proven to be successful in our product mix as they win over … Continue reading Grizzlies FlexPack Ads

Objective: Promote each new season in an effort to increase season ticket sales. My Actions: • Led the Brand & Creative team on the direction for the new season. This included determining different versions of the season ticket creative to keep the ads refreshed. • Work with Sales on pricing for the starting package. • … Continue reading Grizzlies Season Ticket Ads

Purpose: Find creative, low cost ways to brand market Memphis Hustle.   My Role: • Worked with our TV partner to obtain inventory available for taggable ads. • Collaborated with Brand & Creative on the concept for the ad. • Provided direction, messaging and ensured the spot was trafficked appropriately.Results: • The taggable ad helped … Continue reading TV Tag Ad

Objective: To promote new jerseys and merchandise available in the team store in advance of home games. My Actions: • Collaborated with our merchandise vendor, Fanatics, on available promotions and item selection. • Coordinated with internal teams to build the creative assets and implement the ad campaigns.