Objective:
To promote ticket packages in an effort to increase sales.

My Actions:
• Created marketing strategy for promoting the game packs. This included determining budget, collaborating on pricing, selection of marketing channels, and leading brand and creative. 

Results:
• Mini-Plans and FlexPacks have proven to be successful in our product mix as they win over fans who do not want to commit to a full season.
• Since many of our promotions are content-heavy, I have pushed the use of animated gifs to allow for more copy.