Challenge:
Find a creative way to increase donations to St. Jude Children’s Research Hospital.

My Actions:
• I concepted campaign ideas and collaborated with the team on a promotion for a chance to win two tickets to a FedExForum event of choice by donating a minimum of $10 to St. Jude.
• I also wrote the enter-to-win sweepstakes rule and reviewed with our team attorney.

Results:
• We saw a marked increase in donations. After the promotion a winner was selected and results of the campaign were shared. 
• Due to the success of the sweepstakes, we also launched a new campaign ‘The Ultimate Fan Experience’ where participants had a chance to win away game tickets and travel with the team.

This ad component appeared in the purchase path of all FedExForum events during the promotional period.