Issue:
The main logo and name of the AT&T Performing Arts Center is lengthy which does not work well with small assets.

My Actions:
• Upon the start of my tenure, I noticed this issue and initiated a project to develop a new shorter version of our logo.
• I concepted ideas with the graphic designers, giving my thoughts and directions on what elements should and should not be utilizied. Upon deciding on the shortlist, I shared the concepts with my peers for feedback.
• Once a final concept was selected, I worked with the graphic designers on creating the final icon elements. This also included creating a video revealing the new brand icon.

Results:
• The implementation of the brand icon allowed us to utilize smaller marketing assets in which it was crucial to display our brand without being overwhelming.