Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
I've often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk. While they contain useful information, they're often left behind. I've forgotten to carry them when attending important vendor meetings, or when interviewing a … Continue reading Role of the Business Card in the Digital Age
Sebastian Wernicke's TED Talk on 'How to use data to make a hit TV show'. Very good for understanding the importance of data in making strategic decisions - easily transitions to other industries.
I've often heard Marketers mention that they're unable to optimize their display campaigns to perform as well as their Paid Search campaigns. This has led some of those Marketers to believe that their banner ads are ineffective. While this could be true, they may be jumping to conclusions without having all of the pertinent data. … Continue reading Is Display Advertising Dead?
https://youtu.be/pQWNYm5TKig Many TV commercials are a miss, but for anyone who has ever worked in an open office work environment - FedEx's Open Floor Plan rings true. I'm sure the introverts are loving FedEx for this piece.
Rolanda Gregory 