Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
“We Wanted a More Aesthetic View of Our Social Media Posts Across Our Brands” by Andie Katschthaler April 18, 2019 4 min read Many of our customers are loyally returning to Walls.io for all of their events, setting up social walls on big screens for their audience. Others have an ongoing social wall for their … Continue reading How NBA Team Memphis Grizzlies Uses Walls.io
It's just been announced that Yahoo! experienced a data breach that caused more than 1 billion accounts to be compromised. Hopefully everyone knows not to store or transmit sensitive information on 'public' email systems, meaning email providers that give you a 'free' account as they're often the target of hackers. Also your emails are searched … Continue reading Yahoo! Account Breach!
The issues continue to pile on at Facebook. A system glitch was reported today that causes some members' posts and pictures to be reposted on their timeline. Keep a watchful eye on your account, especially if there are certain posts and images you don't want reappearing. Hopefully a fix will be in place soon.
It shouldn't surprise anyone that Facebook is still discovering and fixing issues with its metrics algorithm. When the majority of your revenue is comprised of selling advertising, it's key that your customers trust the product in which they're investing. We all understand that Facebook has worked hard to monetize a difficult product, especially as we … Continue reading The Ever So Dependable Facebook Metrics
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
As an organization focused on either B2C or B2B, it's important to determine what your Social Media strategy should be. While we all know it's important for businesses to be on social media, it's equally vital to first understand what you're trying to solve for. Do you have a need to respond to customer issues … Continue reading Building Your Social Media Strategy
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
Major changes in leadership at Twitter indicates that the company has major challenges with its business model. Trying to stay relevant to its target demographic and competitive with other Social Media platforms is a huge undertaking. Let's just hope for Twitter's sake that its users don't depart as quickly as its top brass. Read more … Continue reading Twitter Departures
Good stuff from Wael Ghonim about the use of social media for obtaining social and political justice.
You’ve probably heard of Applebee’s blunder on social media. A pastor wrote on a receipt that he shouldn’t have to give an Applebee’s waitress 18 percent when he only gives God 10 percent. An image ended up going viral that led to Applebee’s social media representative writing a defensive comment in reply to it. Applebee’s … Continue reading Damage Control – What to Do When a Social Media Problem Occurs
Have you ever had a conversation with someone or even a group of people, and later thought – you know, I wish I hadn’t told them that. Well, that same experience happens with social media. While it’s normal to want to share details of your life with others, it’s important to actively remind yourself to … Continue reading Oversharing Online – How much is too much?
Social media is one of the most affordable and effective methods of marketing available today. Zappos, Ford Motor Company, and Burger King are just some of the many companies that use it. What’s great about social media is that you don’t have to be the owner of a huge company to use it. No matter … Continue reading Marketing Across Multiple Social Media Platforms
Rolanda Gregory 