As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
When internet and computing technologies first emerged, all interactions were mainly text-based (usernames, messages, email addresses, etc.). Then they became more media-based (livestreams, photos, videos, etc.). The next elevation of user experience and the user interface is 3D. Typically, a 3D version of the Internet and computing is known as the metaverse. Why should businesses … Continue reading Marketing in the Metaverse
Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Furthermore, for data collection, … Continue reading Cookies, Privacy & User Data
“We Wanted a More Aesthetic View of Our Social Media Posts Across Our Brands” by Andie Katschthaler April 18, 2019 4 min read Many of our customers are loyally returning to Walls.io for all of their events, setting up social walls on big screens for their audience. Others have an ongoing social wall for their … Continue reading How NBA Team Memphis Grizzlies Uses Walls.io
With the Internet of Things quickly taking over, the concerns of privacy advocates are stronger and more relevant than ever. Many tech companies and startups are developing new products that skirt the gray line between convenience and privacy violations. With the government slow to catch up on these matters it'll be left to consumers to … Continue reading Not In My House
It's just been announced that Yahoo! experienced a data breach that caused more than 1 billion accounts to be compromised. Hopefully everyone knows not to store or transmit sensitive information on 'public' email systems, meaning email providers that give you a 'free' account as they're often the target of hackers. Also your emails are searched … Continue reading Yahoo! Account Breach!
If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. 2 Main Reasons for Implementing an Optimization Testing Platform: Allows you … Continue reading Acquiring a New Testing Platform
Chiefmartec.com has updated their annual Marketing Technology Landscape. The new design makes it easier to find companies. It's broken down into the categories of Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management. If you plan to implement a new marketing platform, be sure to review the updated landscape … Continue reading Marketing Technology Landscape 2016
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn't upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well … Continue reading No More IE
At this point last year, this is how the full Marketing Technology landscape looked. There were lots of newcomers. If you're working on your organization's Marketing Technology roadmap, be sure to review this invaluable tool. I wonder what 2016 has in store... View and/or download the full image: 2015 Marketing Technology Landscape
Rolanda Gregory 