Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
The debate over banning TikTok in the United States has been a hot topic of political and social discourse. Advocates of a ban cite national security concerns due to the app’s connection to the Chinese company ByteDance, while opponents argue that such a move would stifle free speech and set a dangerous precedent. Beyond the … Continue reading TikTok Ban Repercussions
As marketing continues to evolve at a rapid pace, 2025 now brings with it a new set of challenges that require innovative thinking and adaptability. From technological advancements to shifting consumer expectations, marketers must navigate a complex landscape to stay competitive. Below, we explore the most significant hurdles the industry is facing this year. 1. … Continue reading The Biggest Challenges Facing Marketers in 2025
Marketers in 2024 are navigating a landscape filled with unique challenges. Some of the most prominent ones include: Adapting to Evolving Social Media Platforms: Marketers are facing a shift in the effectiveness of established social media platforms, with some platforms losing popularity among younger users. This necessitates an audit of social media channels and possibly … Continue reading The Biggest Challenges Facing Marketers in 2024
When internet and computing technologies first emerged, all interactions were mainly text-based (usernames, messages, email addresses, etc.). Then they became more media-based (livestreams, photos, videos, etc.). The next elevation of user experience and the user interface is 3D. Typically, a 3D version of the Internet and computing is known as the metaverse. Why should businesses … Continue reading Marketing in the Metaverse
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
Businesses understand the value of the data they collect about customers. Firms can predict sales trends, send out targeted advertising, and improve their products through this data. However, for consumers, data collection is a privacy invasion and a practice that can be abused easily, leading to the suspicion of many businesses. Furthermore, for data collection, … Continue reading Cookies, Privacy & User Data
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
February 11th, 2020 By Pat Evans Team's Grind City Media offers local sports, a betting podcast, and more to engage fans. Wizards, Warriors among teams going in-house in search of content and revenue. The Memphis Grizzlies switch to mobile tickets last season has given birth to a three-headed app that the team sees as … Continue reading Grizzlies See Growth Opportunities Via In-House Media, Three-Mode App
Memphis, TN and Tampa, FL (October 1, 2019) – Today, the Memphis Grizzlies announced its new mobile app in partnership with Venuetize, the leading technology platform for smart space solutions. The Grizzlies’ reconstructed app is designed to focus on three distinct brands – Memphis Grizzlies, FedExForum and Grind City Media. While the app’s main infrastructure … Continue reading The Memphis Grizzlies Select Venuetize to Launch a 365-Day, Multi-Experience App for Fans
VIEW SLIDESHOW 26 photos By Meagan Nichols – Associate Editor, Memphis Business Journal Aug 8, 2019, 10:53am CDT Updated Sep 17, 2019, 2:10pm EDT They are leaders in their careers and in their communities. They find solutions before anyone sees a problem. They don’t wait for an opportunity to present itself; they create it. They are … Continue reading Super Women in Business
“We Wanted a More Aesthetic View of Our Social Media Posts Across Our Brands” by Andie Katschthaler April 18, 2019 4 min read Many of our customers are loyally returning to Walls.io for all of their events, setting up social walls on big screens for their audience. Others have an ongoing social wall for their … Continue reading How NBA Team Memphis Grizzlies Uses Walls.io
The leadership at Blackberry continues to amaze me with its inability to turn the company around. They've been at the very least risk adverse at a time when they should have been making brazen moves in order to regain even a slimmer of market share. Now it seems that they've completely thrown in the towel … Continue reading Blackberry Opts Out
It's just been announced that Yahoo! experienced a data breach that caused more than 1 billion accounts to be compromised. Hopefully everyone knows not to store or transmit sensitive information on 'public' email systems, meaning email providers that give you a 'free' account as they're often the target of hackers. Also your emails are searched … Continue reading Yahoo! Account Breach!
I really like that Instagram has launched their live streaming video feature. For users it provides a great opportunity to live stream without the worry of the video living forever. However for marketers, it will be difficult to capitalize on these moments unless ad placement is included directly in the broadcast itself. In any regards, … Continue reading Instagram Stories
It shouldn't surprise anyone that Facebook is still discovering and fixing issues with its metrics algorithm. When the majority of your revenue is comprised of selling advertising, it's key that your customers trust the product in which they're investing. We all understand that Facebook has worked hard to monetize a difficult product, especially as we … Continue reading The Ever So Dependable Facebook Metrics
If your Marketing department is not taking advantage of using an optimization testing platform to conduct A/B and multivariate tests, or if you’re using a proprietary system, here are a few reasons to consider utilizing one of the many platforms now available to marketers. 2 Main Reasons for Implementing an Optimization Testing Platform: Allows you … Continue reading Acquiring a New Testing Platform
Chiefmartec.com has updated their annual Marketing Technology Landscape. The new design makes it easier to find companies. It's broken down into the categories of Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management. If you plan to implement a new marketing platform, be sure to review the updated landscape … Continue reading Marketing Technology Landscape 2016
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
As an organization focused on either B2C or B2B, it's important to determine what your Social Media strategy should be. While we all know it's important for businesses to be on social media, it's equally vital to first understand what you're trying to solve for. Do you have a need to respond to customer issues … Continue reading Building Your Social Media Strategy
The move by Samsung to create a 'smart' contact lens could make the likes of Google Glass obsolete. A smart contact lens has far reaching possibilities. The virtual augmented reality potential is limitless. Even erasing the need for those pesky 3-D glasses needed for movie watching. And of course the amount of data available to … Continue reading Better Than Google Glass?
I've often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk. While they contain useful information, they're often left behind. I've forgotten to carry them when attending important vendor meetings, or when interviewing a … Continue reading Role of the Business Card in the Digital Age
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
Major changes in leadership at Twitter indicates that the company has major challenges with its business model. Trying to stay relevant to its target demographic and competitive with other Social Media platforms is a huge undertaking. Let's just hope for Twitter's sake that its users don't depart as quickly as its top brass. Read more … Continue reading Twitter Departures
You've gotta love T-Mobile's spirit in going after Verizon. It's hilarious and keeps the telecom wars interesting. Good job T-Mobile Marketers! Verizon's Earning Call is Thu, 1/21 at 8:30 AM ET / 5:30 AM PT. Visit Verizon here to listen in and play T-Mobile's Drinking Game.
Rolanda Gregory 