Back-to-school season is one of the biggest sales opportunities of the year for retailers, tech companies, apparel brands, and more. As parents, students, and educators gear up for the new academic year, brands have a prime window to capture attention and drive purchases. But with increased competition and shorter attention spans, success requires strategy. Here … Continue reading Back-to-School Advertising Tips
1. Apple – “Shot on iPhone 15 Pro Max” Campaign Impressions: ~6.5 billion media impressions worldwide Consumer feedback: 95% positive sentiment; 27.3 million Instagram mentions Sales/Transactions & ROAS: Boosted website traffic and drove iPhone sales—widely considered highly efficient for user‑generated content strategy This campaign stood out for democratizing creative expression, turning users into creators, and building authentic advocacy at massive … Continue reading Top Performing Advertising Campaigns thru July 2025
As technology and consumer behaviors continue to evolve, marketers must stay ahead of the curve by leveraging new and innovative channels. In 2025, businesses will have exciting opportunities to reach audiences in more immersive and personalized ways. Here are the top emerging marketing channels set to dominate in 2025. 1. AI-Powered Conversational Marketing With the … Continue reading Emerging Marketing Channels for 2025
Artificial Intelligence (AI) is revolutionizing the landscape of marketing and advertising, reshaping how businesses connect with consumers and optimize their strategies. This transformative technology is not just a trend but a fundamental shift that enhances efficiency, personalization, and decision-making across the industry. 1. Enhanced Customer Insights and Personalization AI enables marketers to delve deeper into … Continue reading The Impact of Artificial Intelligence on Marketing and Advertising
Marketers in 2024 are navigating a landscape filled with unique challenges. Some of the most prominent ones include: Adapting to Evolving Social Media Platforms: Marketers are facing a shift in the effectiveness of established social media platforms, with some platforms losing popularity among younger users. This necessitates an audit of social media channels and possibly … Continue reading The Biggest Challenges Facing Marketers in 2024
Effective marketing considers both channels and communication techniques needed to enable customer acquisition for particular service or product categories. Each channel has its weaknesses and strengths, costs and benefits, limits and freedoms, and must be scrutinized carefully to understand how it will or won't improve the campaign strategy. Therefore, let's discuss how to determine which … Continue reading Channel Planning
A digital marketing strategy that is driven by results is termed performance marketing. It is ideal for businesses looking to reach audiences at scale since results are based on how end-users interact with campaigns and content. Moreover, performance marketing works when advertisers pay either publishers or agencies to design and place advertisements for the organization … Continue reading Performance Marketing: Optimizing ad spend to achieve campaign goals
The leadership at Blackberry continues to amaze me with its inability to turn the company around. They've been at the very least risk adverse at a time when they should have been making brazen moves in order to regain even a slimmer of market share. Now it seems that they've completely thrown in the towel … Continue reading Blackberry Opts Out
When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
Invest/Maintain/Kill: These are words to live by for any organization. Today, we're starting to learn about the impact of Yahoo's Invest/Maintain/Kill List. While it may initially sound threatening, cold or insensitive, it is a strategy that all organizations should utilize. And use often. As an organization, it's important to constantly evaluate, measure and plan for … Continue reading Invest/Maintain/Kill
It feels like only yesterday that we were hard-coding web dev fixes for older Internet Explorer browsers. You know for the users that simply wouldn't upgrade from IE 7, 8 or 9. For some Marketers it was just a tad bit too much traffic to shut off altogether so we continued to Band-Aid fixes. Well … Continue reading No More IE
I've often heard Marketers mention that they're unable to optimize their display campaigns to perform as well as their Paid Search campaigns. This has led some of those Marketers to believe that their banner ads are ineffective. While this could be true, they may be jumping to conclusions without having all of the pertinent data. … Continue reading Is Display Advertising Dead?
https://youtu.be/pQWNYm5TKig Many TV commercials are a miss, but for anyone who has ever worked in an open office work environment - FedEx's Open Floor Plan rings true. I'm sure the introverts are loving FedEx for this piece.
Rolanda Gregory 