When launching a new service, product or startup, it’s important to do so from an integrated and connected perspective. Marketing campaigns should be planned strategically across all available marketing channels. If a particular channel isn’t utilized it’s important to understand and notate why. Creating awareness and buzz is best done in concerted partnership across multiple … Continue reading Omni-Channel Campaigns…Connecting the Dots
Category: DRTV
Using Data to Make a Hit TV Show
Sebastian Wernicke's TED Talk on 'How to use data to make a hit TV show'. Very good for understanding the importance of data in making strategic decisions - easily transitions to other industries.
Reality of the Open Office Work Environment
https://youtu.be/pQWNYm5TKig Many TV commercials are a miss, but for anyone who has ever worked in an open office work environment - FedEx's Open Floor Plan rings true. I'm sure the introverts are loving FedEx for this piece.
Knowing Your Audience
When it comes to marketing, knowing your target audience is key. Sophisticated organizations understand that there is no one size fits all when it comes to advertising. Therefore these organizations utilize targeting, segmentation, look-alike models, and personalization to ensure that the content of their marketing campaigns speaks directly to the intended audience. Historically, the financial … Continue reading Knowing Your Audience
Rolanda Gregory 